For me, I would open an online store depending on
who the target audience is. If it weren’t a clothing store I would definitely
make it online. If it were a clothing for an age group around my own, I would
make it online as well. I think for an online store to be successful, it has to
have a select target audience. Online you are able to see everything available;
in mortar store some times they are out of product or only carry it in select
store. Online you are able to read the customer reviews of a product and see
what other users have said about the product. You can also have more size
options and from the reviews, see how the product lasts and wears over time.
One disadvantage to an online store is you cannot actually physically see the
product or try it on, which is make or break it for some people. Also some
things are not returnable. Online shopping is faster and a lot easier than
running out to the mall. No, I don’t think brick and mortar stores will be a
thing of the past. Mortar store are a social thing as well and people like to
physically hold the product they are buying. It makes sense to think they
possibly could since the prices are cheaper to operate with an online store, I don’t
think they will disappear.
No comments:
Post a Comment